Amorthe

In a digital advertising project for the FitLife App, we were challenged to create commercial creative that could capture the audience's attention within the first 3 seconds amidst a very busy social media timeline. The effective solution we offered was the creation of a series of dynamic motion graphics videos that combined high-contrast colors, smooth, fast transitions, and attractive moving offer text. This animation successfully presented the superior features of FitLife's calorie tracker and exercise program in a concise, clear, and energetic manner without requiring a long running time. This motion animation asset was used extensively in Facebook Ads and TikTok Ads, resulting in a 60% increase in Click-Through Rate (CTR) compared to the previous static image asset, as well as successfully reducing the cost per app install (Cost per Install) for our client company.